# PUBLICMCP Verification Record — Salt Creative

> Status: **Verified** · Get Seasoned. Get Seen.

- MCP endpoint: https://mcp.sltcreative.com/mcp
- Website: https://www.sltcreative.com
- Human-readable record: https://publicmcp.org/verify/sltcreative
- Category: ProfessionalService
- Service area: Anchorage AK, Show Low AZ, Safford AZ, Colorado Springs CO, Durango CO, Montrose CO, Rifle CO, Boise ID, Nampa ID, Twin Falls ID, Idaho Falls ID, Pocatello ID, Lewiston ID, Ketchum ID, Hamilton MT, Winnemucca NV, Pahrump NV, Enterprise NV, Taos NM, Los Alamos NM, Silver City NM, Portland OR, Bend OR, Salem OR, Albany OR, Lebanon OR, Lincoln City OR, Sisters OR, Hood River OR, Prineville OR, Big Spring TX, Andrews TX, Pecos TX, Round Rock TX, McKinney TX, Frisco TX, Salt Lake City UT, Heber City UT, Cedar City UT, Payson UT, Vernal UT, Spokane WA, Tri-Cities WA, Wenatchee WA, Ellensburg WA, Sequim WA, Enumclaw WA, Okanogan WA, Tacoma WA, Jackson WY, Cody WY

For live business data (services, hours, location, contact), call the MCP endpoint above — this record attests to identity and verification status only.

## Tier 1 — Automated Signals

- PUBLICMCP spec compliance: pass
- Business identity schema completeness: 93.3% (missing: contact.telephone)
- Last automated rescore: 2026-08-23 (re-checked nightly)

## Tier 2 — Verified Credential

- Google Business Profile match: matched
- Human review: complete (Joseph Provence, 2026-07-08)
- Next annual recheck: 2027-07-08

## Business Profile (business-maintained record)

Web design and SEO Intelligence agency founded in 2018 by Joseph and Kaaren Provence in Boise, Idaho. Salt Creative builds websites that rank — combining custom web design with a proprietary Signal Engine that continuously scores, tests, and improves every page after launch. Serves 50+ markets across 12 states in the Western and Central United States. Made by humans in the USA.

- Email: hello@sltcreative.com

### Services

- **Custom Website Design & Development**: Custom websites built on a managed CMS platform — not WordPress
- **Signal Engine SEO**: Salt Creative's proprietary SEO service, powered by the Signal Engine — a closed-loop system that scores every page for location signal, topic confidence, entity clarity, and content depth
- **Google Ads & Digital Marketing**: PPC advertising, Google Ads management, social media advertising, and AI-powered campaigns built around specific revenue goals — not vanity metrics
- **Branding & Graphic Design**: Logo design, brand identity systems, brand guidelines, and messaging that defines what makes your business worth choosing.
- **Content & Strategic Communications**: Content writing, content strategy, and strategic communications that put the right message in front of the right audience.
- **Business Consulting**: Small business consulting, digital marketing consulting, and AI implementation guidance for owners ready to move faster and smarter.
- **Industry-Specific Website Design**: Websites purpose-built for specific industries — not generic templates

### Location

- Service area: Anchorage AK, Show Low AZ, Safford AZ, Colorado Springs CO, Durango CO, Montrose CO, Rifle CO, Boise ID, Nampa ID, Twin Falls ID, Idaho Falls ID, Pocatello ID, Lewiston ID, Ketchum ID, Hamilton MT, Winnemucca NV, Pahrump NV, Enterprise NV, Taos NM, Los Alamos NM, Silver City NM, Portland OR, Bend OR, Salem OR, Albany OR, Lebanon OR, Lincoln City OR, Sisters OR, Hood River OR, Prineville OR, Big Spring TX, Andrews TX, Pecos TX, Round Rock TX, McKinney TX, Frisco TX, Salt Lake City UT, Heber City UT, Cedar City UT, Payson UT, Vernal UT, Spokane WA, Tri-Cities WA, Wenatchee WA, Ellensburg WA, Sequim WA, Enumclaw WA, Okanogan WA, Tacoma WA, Jackson WY, Cody WY
- Based in: Boise, ID

### Portfolio & client testimonials

- **SEO Intelligence Platform**: "Proprietary SEO tracking and optimization system — replaces standard agency workflows with Signal Engine scoring and autonomous experiment tracking. Every page scored before and after every change, results evaluated against live Search Console data weekly."
- **Local Business Web Design**: "100+ custom websites built for small and mid-size businesses across the Western and Central United States. Designed for conversions and local SEO performance."
- **PUBLICMCP Open Standard**: "Founder of PUBLICMCP (publicmcp.org) — the open standard for public-facing business identity MCP servers. Salt Creative is Example #1 in the registry."

Full AI-readable profile: https://mcp.sltcreative.com/llms.txt

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This record reflects automated checks against the business's live MCP endpoint and a one-time human review of publicly verifiable claims. It is not an endorsement of service quality.
Criteria and methodology: https://publicmcp.org/verification-criteria
All PUBLICMCP resources for AI agents: https://publicmcp.org/llms.txt